Intellectual Property

Intellectual property and licensing are fundamental parts of the franchising and distribution business model. Because IP rights are a crucial element of franchise offerings, licensing a franchisor’s IP – including its trade names, trademarks, images, system standards, goodwill and other confidential and proprietary information – to protect such rights against misuse is at the center the franchise relationship.

Franchisors maintain a myriad of intellectual property, including trademarks, patents, copy rights, trade secrets, trade dress and other confidential and proprietary information. As a result, a solid franchisor-franchisee relationship identifies how intangible assets support the success of the business model. At Kent Franchise Law Group, we work with our clients to create strategies that focus on monetizing intellectual property assets through licensing, joint ventures or transfers that seek to leverage and sustain return on investment. Our team is known for developing business solutions that maximize such assets today and well into the future.

In addition, we advise on e-commerce issues and their impact on the franchise, review advertising and marketing communications, and negotiate and document IP licensing agreements, such as computer software, web site usage, internet policy and domain name licensing agreements.

Our experience includes:

  • Federal, state, and international trademark registration and maintenance
  • Copyright registration and protection
  • Patent procurement and protection
  • New technology development and strategic alliances
  • Trade secret protection
  • Non-disclosure and Confidentiality agreements
  • Licensing agreements, joint ventures, and other strategic alliance agreements to protect and monetize intellectual property
  • Trade Dress protection and protection of image and appearance
  • IP due diligence in mergers, acquisitions, and other purchase and sale transactions
  • Business name and fictitious name registration
  • Dispute resolution and litigation in all of the above areas
  • E-commerce and Internet law
  • Domain name/cyber-squatter disputes